Traditional SEO
- Goal: ranking and CTR
- Audience: people who click
- Content: keywords + links
- Measurement: organic traffic and positions
- Cadence: reactive to algorithm changes
We help you win real visibility where decisions begin: in conversations with generative models and agents like ChatGPT, Bing Copilot, Perplexity, Google AI or Claude. We combine optimization for generative engines (GEO, Generative Engine Optimization) with optimization for agent interaction (AIO, Agent Interaction Optimization) so AI cites, recommends, and executes with your brand, products or services.
GEO means optimizing your presence in AI search (Generative Engine Optimization): structure and amplify the signals generative engines consume so your brand becomes visible, relevant and trustworthy inside their answers.
AIO means optimizing your digital services to be used by AI agents (Agent Interaction Optimization): prepare your content and data so agents can execute actions with your offer (compare, book, integrate, buy…). From “being seen” to “being executed”.
With GEO and AIO we help you improve visibility, relevance and actionability of your brand.
Audit and strengthen citable signals.
Machine-readable narrative and reliable sources.
Data and actions ready to be used by AI agents.
SEO optimizes for clicks; GEO and AIO optimize to be cited, understood and executed by AI. Key differences:
Your brand appears as a source in chatbots and copilots.
From query to action: agents execute your offer.
AI preserves trust signals over the long term.
We identify your competitors and their generative positioning.
We show how your brand appears inside AI-generated answers.
We deliver a practical strategy to increase your visibility and brand authority.
We offer an early-mover advantage: from invisibility in generative engines to appearing (and being chosen) inside AI answers.
“Boost GEO helped us uncover positioning opportunities against our competitors. We now monitor AI the same way we monitor SEO.”
Francisco Javier Cantais
Director at Mantra Internet
“We needed to understand why AI could not see us and why we did not appear in answers. Working with GoodZinking gave us clarity, helped us prioritise improvements and we started to see our first citations in ChatGPT.”
Mario Levy
CEO and founder of SharetoGo
“Integrating GEO into our content strategy has helped us convert better from complex queries, where AI acts as a first filter and brings us more qualified leads.”
José Ramón Noarbe
Business Development Manager at Aurex Sports
X-ray of mentions, citability and authority. The starting point to improve generative positioning.
You’ll get precise information about your direct competitors’ generative positioning so you can adjust your GEO strategy.
Concrete suggestions to improve both GEO and SEO. An actionable plan to maximize your visibility in generative engines.
Monthly tracking of mentions in models and generative search to measure iteration on implemented improvements. Measure to improve.
To start being cited by AI
Coverage and sustained production
A strategy adapted to your needs
Competition today happens in the memory of generative models. Early entrants consolidate recommendations, links and sources that others will need to displace later.
The window to build algorithmic authority and position yourself in AI search is open now.
Short, no-obligation session. We’ll show concrete opportunities to appear in AI answers in your category.
Strengthen your authority and get AI to cite your brand as a trusted source in your category.
Request a GEO proposalLearn how to integrate GEO and AIO strategies into your content, SEO and media campaigns.
Explore our blogOptimize visibility of your products and services across generative engines and AI agents.
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